Sety Diallo
Dakar Sénégal
Designing digital products that help institutions and businesses serve millions across West Africa.
4 ways I can Help you
Strategy & Scoping
Clarifying requirements, defining user journeys, and aligning business goals with design priorities.
UX & UI Design
Crafting intuitive, scalable interfaces that make complex systems simple to use.
Design Systems
Building component libraries that accelerate development and ensure brand coherence.
Collaboration
Working closely with developers to guarantee smooth integration and high-quality delivery.
Selected projects
2024 – Ongoing
Designing a new mobile banking experience for CBAO’s subsidiaries in Burkina Faso, Benin, and Niger.
Summary
I Designed the new CBAO mobile banking app to provide a modern, intuitive, and secure experience. The project aimed to unify services across three subsidiaries and improve accessibility for regional customers.
Process
1. User research & insights
2. Customer journey mapping
3. Unified design system
4. Agile collaboration with devs
Results
1. Scalable multi-country app
2. Improved usability & access
3. Higher digital adoption rates
2024 – 2025
One screen, the full customer story — a tool that centralizes client insights for better banking decisions.
Summary
Lead designer for Vision 360, an internal CRM tool providing CBAO advisors with a unified customer profile — accounts, loans, savings, scoring, and history. The platform was designed to improve decision-making and strengthen client relationships by bringing fragmented data into one clear interface.
Process
1. Stakeholder workshops
2. Information architecture
3. UI Kit creation
4. Agile collaboration
Results
1. Unified customer view
2. Faster, smarter decisions
3. Better advisor efficiency
2025 – Ongoing
From shelves to screens: designing Dialy’s e-commerce leap with a mobile app, warehouse tool, and back-office dashboard.
Summary
Lead designer for Dialy SAS’s dedicated e-commerce platform, including a mobile shopping app, a warehouse management tool, and a back-office dashboard. Covered the full cycle from UX flows to design system and delivery.
Process
1. User journey design
2. Scalable product structure
3. Design system creation
4. Agile delivery with devs
Results
1. Modern shopping app
2. Unified digital ecosystem
3. End-to-end operational flow
2021
A marketplace designed for circular economy, connecting artisans and buyers with scalable digital tools.”
Summary
I worked as a DesignOPS consultant on Donkafele, a multi-platform marketplace for creators, artisans, and individuals in West Africa. My role was to structure the design system and improve product scalability.
Process
1. Component library design
2. Multi-platform system (web, iOS, Android)
3. Workflow optimization
4. Design–dev alignment
Results
1. Unified design system
2. Faster product iteration
3. Stronger product scalability
2021
Designing a Pan-African streaming platform built for local realities — inclusive, accessible, and optimized for low-bandwidth networks.”
Summary
Lead designer for Afreekaplay, a web & mobile music streaming service tailored to West African markets. Focused on accessibility, local payment integration, and performance on low-bandwidth networks.
Process
1. User research & testing
2. Streaming & download flows
3. Payment integration (mobile money, airtime)
4. Multi-platform design system
Results
1. Seamless music experience
2. Inclusive payment options
3. Optimized for low networks
4. Supported artist monetization