Sety Diallo
Dakar Sénégal
Designing digital products that help institutions and businesses serve millions across West Africa.
4 ways I can Help you
Strategy & Scoping
Clarifying requirements, defining user journeys, and aligning business goals with design priorities.
UX & UI Design
Crafting intuitive, scalable interfaces that make complex systems simple to use.
Design Systems
Building component libraries that accelerate development and ensure brand coherence.
Collaboration
Working closely with developers to guarantee smooth integration and high-quality delivery.
Selected projects
2024 – Ongoing
A unified banking app for Burkina Faso, Benin, and Niger
Summary
I Designed the new CBAO mobile banking app to provide a modern, intuitive, and secure experience. The project aimed to unify services across three subsidiaries and improve accessibility for regional customers.
Process
1. User research & insights
2. Customer journey mapping
3. Unified design system
4. Agile collaboration with devs
Results
1. Scalable multi-country app
2. Improved usability & access
3. Higher digital adoption rates
2025 – Ongoing
E-commerce made in Senegal
Summary
Lead designer for Dialy SAS’s dedicated e-commerce platform, including a mobile shopping app, a warehouse management tool, and a back-office dashboard. Covered the full cycle from UX flows to design system and delivery.
Process
1. User journey design
2. Scalable product structure
3. Design system creation
4. Agile delivery with devs
Results
1. Modern shopping app
2. Unified digital ecosystem
3. End-to-end operational flow
2021
Building a community-driven circular marketplace
Summary
I worked as a DesignOPS consultant on Donkafele, a multi-platform marketplace for creators, artisans, and individuals in West Africa. My role was to structure the design system and improve product scalability.
Process
1. Component library design
2. Multi-platform system (web, iOS, Android)
3. Workflow optimization
4. Design–dev alignment
Results
1. Unified design system
2. Faster product iteration
3. Stronger product scalability